The federal government committed $1 trillion to doubling Canada’s electricity supply. That is a 25-year pipeline confirmation. But the more immediate shift is this: the upfront cost objection that stalled your clients — residential, commercial, industrial, and multi-unit residential alike — just got answered by the government, before you walk in the door.

WHAT THE STRATEGY MEANS FOR YOUR BUSINESS

Key takeaways:

→ Get matched to leads in your area

What Changed in Your Sales Conversation

Before May 2026, your three most common client objections — from homeowners and building owners alike — were about money, timing, and proof. The federal strategy just answered all three with government data and active financing programs.

Your clients’ objections haven’t disappeared — they’ve been pre-answered by the government. Your job now is to know which program applies and make the path frictionless.

What to Say to Any Client — Word for Word

These are government-sourced numbers. You can quote them directly in any client meeting — residential, commercial, industrial, or multi-unit residential — they are not vendor claims.

Use In Client Conversation — These Are Federal Government Numbers

Your Leverage: The Labour Shortage Is Structural

The strategy identifies contractor availability — not funding, not client demand — as the primary bottleneck to delivery. That is your negotiating position for every project you take on for the next decade, regardless of property type.

Labour Signal	What It Means for Your Pricing & Selection
28,000 new workers needed by 2028	Demand structurally exceeds supply during the highest-value period of the build-out. You are not interchangeable.
$6B government training investment	New trainees, not experienced operators. Complex projects will favour established contractors throughout.
80%+ employers cite labour as top constraint	Your capacity is the scarce input. Project selection, margin expectations, and contract terms should reflect this.

Three Signals That Confirm the Opportunity

Why Large-Scale Properties Are the Highest-Leverage Segment Right Now

The strategy names ‘accelerated retrofits of large buildings’ as an explicit federal action area. Eligible assets are defined as commercial, industrial, and multi-unit residential (MURBs) — including mid/high-rise buildings, REITs, and retail chains. Here is what it means for how you allocate your capacity:

Comparison Factor	Large-scale (Commercial / Industrial / MURB)	Single-unit Residential
Project scale	5–20× larger per client	Single-unit economics
Federal priority	Explicitly named — ‘large buildings,’ industrial energy mgmt, Deep Retrofit Accelerator	General market, not named in strategy
Client financing	CIB + Clean Tech ITC (30%) + $383M retrofit fund + Deep Retrofit Accelerator	Limited federal programs (Greener Homes varies by postal code)
Competition	Local contractors prioritised by federal framework	High residential installer density across Ontario
Sales cycle	Objections pre-answered by federal programs for all large-building types	Still upfront-cost driven in many cases

Three Moves for This Quarter

The strategy is confirmed. These are the execution decisions that differentiate contractors who capitalise on it from those who don’t.

FIRST-MOVER POSITIONING CLOSES THIS QUARTER

Property owners across all segments — homeowners, commercial building owners, industrial operators, and MURB landlords — responding to the strategy are looking for verified contractors now, not after project queues extend to 18 months. Contractors who join Solenery’s verified network now get first access to matched leads as demand accelerates through 2026.