Co-Marketing Templates for Clean Energy Vendors and Partners

Introduction

A good co-marketing campaign can double your visibility and halve your costs — but only if both partners have the right tools to launch fast and stay on-brand.

That’s where co-branded templates come in. Whether you’re teaming up with an NGO, a local contractor, or a municipal group, having ready-to-use assets makes collaboration easier, faster, and more consistent.

This post shares key co-marketing templates tailored to Canadian solar, HVAC, and energy retrofit vendors — and how to use them effectively.

1. Why Templates Matter in Clean Energy Partnerships

Partnerships often stall when one side is waiting on marketing materials. With plug-and-play templates, you:

• Launch faster – No need to start from scratch
  
• Stay compliant – Keep brand standards and messaging aligned
  
• Drive better results – Consistent visuals convert better across channels
  

Even better, templates reduce confusion, keep timelines tight, and make your team look organized and prepared.

2. Key Template Types to Share With Partners

Landing Page Templates

Design simple, branded landing pages to collect leads from joint campaigns. Include:

• Partner logos
  
• Clear call-to-action
  
• Localized messaging (e.g., “Solar Grants Available in Ontario”)
  

Tools to use: Unbounce, Instapage, GHL, or Webflow

Email Sequences

Set up 2–3 co-branded email templates for:

• Campaign kick-off
  
• Mid-funnel education (e.g., “Why solar + grants = ROI”)
  
• Offer follow-up
  

Make sure it’s editable in tools like Mailchimp, Brevo, or ConvertKit.

Social Media Assets

Create posts in Canva that allow easy drag-and-drop of both brands’ visuals. Include:

• Carousel posts with value points
  
• Reels/tikTok script templates
  
• Testimonial graphics
  

Pro tip: Stick to 1080×1080 or 1080×1350 dimensions for best cross-platform use.

One-Pagers and Info Sheets

Perfect for events or handouts, these co-branded printables can include:

• Service overview
  
• Value proposition
  
• Government incentive eligibility
  

Export as PDF and share via Google Drive or Notion folders for quick partner access.

3. How to Keep It Organized and Easy to Use

Use Google Drive or Notion to create a shared folder called “Partner Campaign Toolkit” with:

• Editable templates (.docx, .pptx, Canva links)
  
• Brand guidelines
  
• How-to instructions for each asset
  
• A changelog to track updates
  

You can even link this inside your partner onboarding email to save time.

4. Bonus Tip: Include Editable Areas for Personalization

Allow partners to:

• Add their contact info
  
• Swap in localized images
  
• Include their CTA (book a call, visit their store, etc.)
  

Keeping 20–30% of the content customizable encourages usage — while still protecting your brand voice.

Conclusion

Great partnerships deserve great presentation — and that starts with accessible, flexible, and branded co-marketing tools.

By giving partners a ready-to-go marketing kit, you’re not just being helpful — you’re making it easier for them to sell with you. And in today’s competitive clean energy space, that kind of ease builds loyalty fast.